NEW IT COSMETICS Bye Bye Dark Spots Concealer + Serum

NEW IT COSMETICS Bye Bye Dark Spots Concealer + Serum

INSTANT MEDIUM COVERAGE + CLINICALLY FADES DARK SPOTS* Discover IT® Bye Bye Dark Spots Concealer + Serum does more than just provide instant medium coverage and 24 hours of hydration. Over time, this “skincealer” visibly improves the look of bare skin!

Developed with dermatologists and plastic surgeons, it’s clinically tested to fade the look of dark spots, fine lines, dark circles under eyes and uneven skin texture*. The secret is in the formula made with a powerhouse trio of 2% niacinamide, hyaluronic acid and caffeine that we call our Super Bright Serum.

With a lightweight, creamy texture, this serum concealer:

Provides buildable medium coverage with a natural finish

Can be used all over or as a brightening spot concealer

Layers easily under or over makeup

Tap it on with the doe-foot applicator, then flip to the kabuki concealer brush for flawless blending—even when you’re on the go!

*In a 12-week clinical study.

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. To Conceal Dark Spots:

Choose a shade that best matches the skin around the dark spots that you’re trying to conceal.

To Brighten the High Points of Your Face or Under the Eyes:

Select a shade one to two shades lighter.

Apply IT:

Apply this all-over concealer anywhere you feel your skin could use an extra boost of confidence.

Using the doe-foot applicator, tap directly onto the desired areas you want to conceal or brighten.

Take the built-in kabuki concealer brush and tap repeatedly (stipple) to blend effortlessly into the skin. For hard-to-reach areas, we recommend using Heavenly Luxe Complexion Perfection Brush #7.

Pair it with CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 for a healthy glow finish.

Clean your built-in kabuki brush weekly using IT’s Your Brush Love Makeup Brush Cleaner or Brush Bath Purifying Solid Makeup Brush Cleanser. All-in-one dark spots concealer + serum provides buildable, medium coverage to instantly improve the look of dark spots and other skin texture concerns

Clinically tested to fade the appearance of dark spots, dark circles under eyes, fine lines and skin texture* and provide 24 hours of hydration

Multi-use: Can be used all over or as a spot concealer to brighten or conceal

Kind-to-skin benefits:

Suitable for All Skin Types

Suitable for Sensitive Skin

Dermatologist-Tested for Safety

Vegan**

Formulated without Fragrance

Formulated without Mineral Oil

Formulated without Parabens

Formulated without Talc

*In a 12-week clinical study.

**Vegan formula: no animal-derived ingredients. Formulated with:

2% Niacinamide: Helps skin look more even-toned; minimizes the look of dark spots

Hyaluronic Acid: Helps support skin elasticity & plumpness

Caffeine: Helps skin look brighter

Full Ingredient List:

AQUA / WATER / EAU COCO-CAPRYLATE/CAPRATE HYDROGENATED POLYISOBUTENE GLYCERIN, PROPANEDIOL, PROPYLENE GLYCOL, SORBITAN ISOSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, NIACINAMIDE, SYNTHETIC FLUORPHLOGOPITE, HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID, PHENOXYETHANOL, MAGNESIUM SULFATE, DISODIUM STEAROYL GLUTAMATE, PARAFFIN, HYDROXYACETOPHENONE, DISTEARDIMONIUM HECTORITE, CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE, CAPRYLYL GLYCOL SILICA SILYLATE SILICA, SYNTHETIC WAX, CAFFEINE, CENTELLA ASIATICA EXTRACT, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ALUMINUM HYDROXIDE, TOCOPHEROL, ADENOSINE, SODIUM HYALURONATE, HYDRATED SILICA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, METHICONE

+/- MAY CONTAIN / PEUT CONTENIR:

CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77007 / ULTRAMARINES, CI 15985 / YELLOW 6 LAKE, CI 42090 / BLUE 1 LAKE, CI 45410 / RED 28 LAKE, CI 15850 / RED 7 SKIN-LOVING INGREDIENTS

2% Niacinamide: Helps skin look more even-toned; minimizes the look of dark spots

Hyaluronic Acid: Helps support skin elasticity & plumpness

Caffeine: Helps skin look brighter ALL-IN-ONE CONCEALER + SERUM

Your dark spots concealer + serum gives you the best of both worlds: the coverage you need now and better bare skin over time. Step 1: Use the doe-foot applicator to tap on concealer where coverage is needed. Step 2: Blend with the built-in kabuki concealer brush. (Tip: Use Heavenly Luxe Complexion Perfection Brush #7 for any hard-to reach areas!). Step 3: For best results, clean the kabuki brush weekly with Brush Bath Purifying Solid Makeup Brush Cleanser. FIND YOUR SHADE

We’ve made IT easy to find your closest match.

To Conceal: Choose a shade that best matches the skin around the areas you’re trying to conceal.

To Brighten: Choose a shade 1-2 shades lighter than the concealer shade to highlight the high points of the face. HOW TO SAY “BYE BYE” TO DARK SPOTS

It’s easy with the built-in dual applicator. CLINICALLY TESTED* TO VISIBLY IMPROVE DARK SPOT INTENSITY AFTER 12 WEEKS**:

94% say bare skin looks smoother**

86% say dark spots look minimized** CLINICALLY TESTED TO VISIBLY FADE*:

✓ Dark Spot Intensity

✓ Dark Eye Circles

✓ Fine Lines

✓ Skin Texture **In a consumer test based on bare skin after 12 weeks of daily use.

*Based on expert grading after 12 weeks of daily use. IT'S DEVELOPED WITH PLASTIC SURGEONS & DERMATOLOGISTS “Including niacinamide in a formula can help brighten skin and reduce the look of dark spots. That’s why we developed Bye Bye Dark Spots Concealer with a concentration of 2% niacinamide—plus, hyaluronic acid and caffeine—so you’ll see better bare skin over time while instantly covering the dark spots and dark circles you have right now.”

Dr. Julia Tzu, Dermatologist

IT Cosmetics Advisory Board Member